Rajesh Gupta CEO of Mahindra South

Mahindra accelerates into a new era

29 Apr 2022

  • Three successive months of 1 000+ units record sales
  • Mahindra one of the fastest growing brands in SA
  • New models on the horizon, including XUV700

Centurion, 26 April 2022: Mahindra South Africa is accelerating into a new era with record sales, a growing vehicle portfolio and a strong dealer network.

The brand sold a combined 3 306 vehicles in the first quarter of 2022, breaking through the 1 000-unit-per month barrier for three consecutive months and setting an overall sales record for its financial year, which ended in March.

With these record months, and following a successful fourth quarter in 2021, Mahindra ended its financial year as one of the fastest-growing volume brands in South Africa as per the industry figures published by naamsa, the industry business council.

Mahindra ended its financial year with 12-month sales of 8 525 units. This is 37.4% better than in 2021.

“Over the past 18 years, we have worked hard to lay a solid foundation in South Africa. This included selecting, investing in and training the right network of dealers and making sure our products meet the high standards of South African customers and local conditions,” says Rajesh Gupta, CEO of Mahindra South Africa.

“While Mahindra has grown significantly since establishing an office in South Africa in 2004, we have really picked up momentum in the last five years. And despite the COVID-related disruptions and nagging stock shortages, we have outpaced the overall vehicle market ever since.”

Rajesh notes that while all of Mahindra’s product ranges are performing well, it is the bakkie models that are growing well ahead of the market.

In the 2022 financial year ended in March, Mahindra sold 6 070 Pik Up and Bolero models. This is a massive increase of 63% over the previous financial year.

With this significant increase in bakkie sales, Mahindra is one of the three fastest growing brands in the light commercial vehicle segment. It is also a top three seller in the single cab market and one of the three fastest growing brands in the double cab market.

“We realise that our sales are currently constrained by disruptions in the global supply of parts and electronic components and subsequent delays in production. We are working with our dealer network to keep waiting lists as short as possible and believe that we will be able to supply more stock and set new sales records in the coming months,” says Rajesh.

Mahindra’s success over the past five years is closely aligned with its accelerated investment programme in South Africa. In 2018, Mahindra took a bold step by establishing a vehicle assembly facility in Durban, KwaZulu-Natal. This facility assembles the Pik Up range for local and regional markets and is currently running at capacity.

Since this major first step, Mahindra has moved into a new national head office in Centurion, Gauteng, created a high-tech new training facility for its dealers, their technicians and Mahindra’s own staff and created a Special Fitment Centre, where it develops and fits special models such as the Mahindra KUV100 NXT #DARE.

In the past financial year, Mahindra ramped up its development even further with a new national parts warehouse in Gauteng, designed to serve its rapidly growing car parc and dealer network, and it inaugurated its first of many Certified Pre-owned dealers. The new Certified Pre-owned network is specifically selected and trained to offer a range of pre-owned Mahindra models with a comprehensive service plan and extended warranty.

On a corporate level, Mahindra added its Mahindra tractor and farm equipment range of products to its stable. Mahindra is the world’s largest tractor brand by sales, and in South Africa it offers an industry-beating 3-year / 3 000-hour mechanical warranty and a 3-working day support promise to farmers.

“Looking at the rest of the year, we cannot wait to share our newest models with our South African Mahindra family.

“Mahindra has long been associated with great value and durable products. With new models such as the recently upgraded XUV300, the upcoming XUV700 flagship and later a new Mahindra Scorpio, we will also introduce a new level of luxury and technology for our customers and South African motorists in general.”

* Brands or models with sales of more than 150 units a month or 1800 units per annum in the Passenger and Light Commercial Vehicle (LCV) segments and excluding premium brands.

About Mahindra

The Mahindra Group is a federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs more than 250,000 people across over 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

About Mahindra South Africa

Mahindra South Africa is a fully owned subsidiary of Mahindra & Mahindra of India, which was established in 1945. Mahindra SA is celebrating its 18th year of operations in South Africa.

The company has dealers in all nine provinces of South Africa, which are comprehensive facilities that handle sales, service and spare parts. With 72 dealerships, in cities and in towns across Southern Africa, Mahindra has a growing national footprint that is moving ever deeper into communities as the company continues its drive to offer value-for-money products and services to its customers. The company has recently inaugurated its vehicle assembly facility at Durban for its bakkies. Mahindra South Africa also offers a wide range of powerful and fuel-efficient diesel gensets under brand “Powerol” and is also in the Construction Equipment Business with the Mahindra EarthMaster 4X4 TLBs. They have recently entered into the Farm Equipment Business with their Tractors and wide range of Implements.

The company has also expanded into other sub-Saharan countries, currently exporting vehicles to Botswana, Zimbabwe, Zambia, Swaziland and Namibia, besides having presence in Swaziland and Lesotho.

Mahindra South Africa has achieved significant growth in the country since its establishment in October 2004, and since then it has sold over 70,000 vehicles.