Mahindra to reward wait-listed Pik Up customers

28 Oct 2020

  • Mahindra remains a top three best-selling brand in the first nine months of 2020
  • Mahindra Pik Up remains the fastest growing bakkie, with waiting lists on popular models
  • Special reward to customers on the waiting list for specific Pik Up models by end-October

 October 27 2020; Pretoria: Mahindra South Africa wants to reward its loyal customers who are on the waiting list for a Pik Up.

The company has seen its list of customers grow rapidly this year, again making it one of the top three fastest growing brands in South Africa. This is based on sales reports by Naamsa, which excludes brands with sales of less than 1 000 units and which measures each brand’s performance for the first three quarters of 2020 compared to the same period in 2019.

One should keep in mind that Mahindra was one of the fastest growing brands in 2018 and the fastest growing volume brand in 2019.

According to the same Naamsa sales reports, Mahindra’s locally assembled Pik Up was the fastest growing volume-selling bakkie in the first nine months of 2020. It has held this enviable position for every year since 2018, the year that Mahindra opened its local assembly facility in Durban, KwaZulu-Natal.

“We have been looking for a way to reward our customers who are patiently waiting to take delivery of their Pik Ups. So, for the last week of October, we are offering customers a special reward on selected models on the waiting list. We hope that this will help customers as they wait for delivery in November and December,” says Rajesh Gupta, CEO of Mahindra South Africa.

To qualify for this support, customers must be on the official Pik Up waiting list by 31 October at their local Mahindra dealer. This will not only make them eligible for the special reward but will ensure that Mahindra prioritises their delivery in November and December.

“If your name is listed on the waiting list by the end of this month, we will offer you a special thank you reward. The financial value of this reward will be calculated for each transaction and will consider any other financial support already offered by the dealer. It can be as much as one instalment on your new Pik Up,” says Rajesh.

Customers must confirm their order on the waiting list by 31 October to qualify for this reward and for priority delivery in November and December. The offer applies to Pik Up models that are currently in high demand, namely the S4 single cab and the double cab models in S6, S10 and S11 Automatic trim levels. The value of the special reward for customers on the waiting list can be up to R5 000 on the S4 single cab and up to R8 000 on the S11 Automatic double cab model.

The Mahindra Pik Up has become a top-selling bakkie for the brand, thanks to its combination of proven reliability, its capabilities as a workhorse and as a leisure vehicle, its off-road prowess, and its general affordability.

The Pik Up’s unique value-for-money offering was recognised in 2019 by the AA Kinsey Report, which noted that it is one of the most affordable vehicles to maintain and repair in its class. In similar vein, the National Fuel Economy Tour found the mHawk turbodiesel engine, as fitted to the Pik Up, to be a perfect combination of power and performance.

Mahindra has since added to this value offering by creating special models such as the S6 Double Cab with Mining Specification and the Karoo models, which have been developed in-house and which are managed by Mahindra’s Special Fitment Centre in Gauteng.

Customers who would like to make sure that their name is on the waiting list or who would like to calculate their special trade assistance can contact customercare@mahindra.co.za.



About Mahindra

The Mahindra Group is a USD 19.6 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs more than 250 000 people across over 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

About Mahindra South Africa

Mahindra South Africa is a fully-owned subsidiary of Mahindra & Mahindra of India, which was established in 1945. Mahindra SA is celebrating its 16th year of operations in South Africa.

The company has dealers in all nine provinces of South Africa, which are comprehensive facilities that handle sales, service and spare parts. With 67 dealerships, in cities and in towns across Southern Africa, Mahindra has a growing national footprint that is moving ever deeper into communities as the company continues its drive to offer value-for-money products and services to its customers. The company has recently inaugurated its vehicle assembly facility at Durban for its bakkies. Mahindra South Africa also offers a wide range of powerful and fuel-efficient diesel gensets under brand “Powerol” and is also in the Construction Equipment Business with the Mahindra Earthmaster 4X4 TLBs. They have recently entered into the Farm Equipment Business with their Tractors and wide range of Implements.

The company has also expanded into other sub-Saharan countries, currently exporting vehicles to Botswana, Zimbabwe, Zambia, Swaziland and Namibia, besides having presence in Swaziland and Lesotho.

Mahindra South Africa has achieved significant growth in the country since its establishment in October 2004, and since then it has sold over 60 000 vehicles.


Media contact information SA:

Issued on behalf of Mahindra South Africa by Panthera Media. For more information, please contact Leo Kok, leo@pantheramedia.co.za or 082 327 2763