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Mahindra Unveils Its All-New Visual Identity

20 Jul 2022

  • Mahindra reveals the new “Twin Peaks” brand identity crafted exclusively for SUV and lifestyle bakkies
  • Announcement of the New positioning statement “Unleash the Explorer in You”
  • XUV700 to be the first vehicle to wear the Twin Peaks logo

Centurion, June 28, 2022: Mahindra South Africa yesterday unveiled its new visual identity including a brand-new logo that will differentiate its future product portfolio. Characterised by the ‘Twin Peaks’ logo, this represents the bold new direction Mahindra has embarked on with new-age products that have been designed to deliver a new-age ownership experience.

The new Twin Peaks logo and visual identity was created by Mahindra’s Global Design Team. It embodies the company’s willingness to change and embrace a new world order.

In designing the new logo and visual identity, the design team worked to incorporate Mahindra’s ethos of creating truly authentic SUVs and lifestyle bakkies for personal exploration and adventure.

The new visual identity evokes a powerful emotion of freedom and the brand statement of “Unleash the Explorer in You”. It also reflects Mahindra’s ambition and ability to take new challenges head on.

Speaking on the occasion, Sachin Arolkar, Head of International Operations, Automotive Division, Mahindra & Mahindra Limited said, “The new look of brand Mahindra with its formidable product range shall enable its customers to explore the terrains of South Africa in a most adventurous way. No matter if it’s city roads or the gravel backroads of the Karoo. The visual overhaul of our identity will be done in a phased manner across our nameplates of SUV and lifestyle bakkies, and across all the virtual and physical touchpoints where our customers interact with us.”

“Our new logo is more than just a visual change. It heralds a new growth phase for Mahindra in South Africa,” says Rajesh Gupta, CEO of Mahindra South Africa. “In the coming months customers will see a complete rejuvenation of our approach and several exciting new additions to our range of authentic SUVs and lifestyle bakkies.”

The new visual identity will be seen throughout South Africa at Mahindra’s growing network of dealers and new products in the coming months, starting with the all-new XUV700 and followed shortly thereafter by the Scorpio-N.

For more on the Mahindra brand reveal, watch the film here: https://youtu.be/ouRSUcDHD4w and follow #UnleashTheExplorerInYou.

ABOUT MAHINDRA
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

ABOUT MAHINDRA SOUTH AFRICA

Mahindra South Africa is a fully owned subsidiary of Mahindra & Mahindra of India. Mahindra SA is celebrating its 18th year of operations in South Africa.

The company has dealers in all nine provinces of South Africa, which are comprehensive facilities that handle sales, service and spare parts. With 72 dealerships, in cities and in towns across Southern Africa, Mahindra has a growing national footprint that is moving ever deeper into communities as the company continues its drive to offer value-for-money products and services to its customers. The company has recently inaugurated its vehicle assembly facility at Durban for its bakkies.

The company has also expanded into other sub-Saharan countries, currently exporting vehicles to Botswana, Zimbabwe, Zambia, Swaziland and Namibia, besides having presence in Swaziland and Lesotho.

Mahindra South Africa has achieved significant growth in the country since its establishment in October 2004, and since then it has sold over 75,000 vehicles.

To know more about Mahindra South Africa:

  • Brand website: https://mahindra.co.za
  • Facebook: @MahindraSouthAfrica @MahindraAutoGlobal
  • Instagram: @MahindraSouthAfrica @MahindraAutoGlobal
  • YouTube: Mahindra South Africa (Official Page), Mahindra Auto Global

Media contact information

Issued on behalf of Mahindra South Africa by Panthera Media.
For more information, please contact
Leo Kok,
leo@pantheramedia.co.za
082 327 2763 / 010 140 5767.