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Mahindra expands its Eastern Cape footprint.

Mahindra expands its Eastern Cape footprint.

East London, 21 February 2024: Mahindra South Africa has concluded a major expansion drive in the Eastern Cape.  

The group has signed new dealership agreements with Eastern Cape Motors and the Algoa Motor Group to add new state-of-the-art dealerships in East London, King William’s Town and Humansdorp.  

Eastern Cape Motor Group (ECMG) is one of the largest independently owned dealer groups in South Africa with a history in East London that stretches back to 1985. The company represents many different brands and its new dealerships in East London and King William’s Town (Qonce) are a first for Mahindra.  

ECMG will open its service centre for Mahindra in East London on 1 March 2024, the first day possible after the expiry of the existing dealership contract with another group in East London. 

The group will then add a brand new showroom floor on 1 April. Both facilities will be located at 93 Fitzpatrick Road, Arcadia in the city.  

The second showroom and service centre – in King William’s Town – will open on 1 April. This new showroom will also boast the new Mahindra corporate identity, and the service centre will be well-equipped with the advanced equipment and tools required to service the new range of Mahindra SUVs and Pik Up models.   

Algoa Motor Group is also a well-established dealer group that represents different new vehicle brands in the Eastern Cape.  

The group will open its new Humansdorp showroom and service centre on 1 March. As with the two facilities opened by the Eastern Cape Motor Group, this facility will showcase the new Mahindra corporate identity and will be equipped with all the necessary diagnostic and service equipment required to service and support the new range of Mahindra vehicles.  

Says Rajesh Gupta, CEO of Mahindra South Africa: “It is no mean feat to be selected as a Mahindra dealer. You are required to meet the global Mahindra standards for technical expertise, customer service and financial adequacy.  

“Both the Eastern Cape Motor Group and the Algoa Motor Group not only met our standards but exceeded them. We look forward to working closely with the newly appointed dealer teams to support and grow the Mahindra family in the Eastern Cape.”  



Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.    

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.  



Mahindra South Africa is a fully owned subsidiary of Mahindra & Mahindra of India. It is celebrating its 20th year of operations in South Africa. 

The company has dealers in all nine provinces of South Africa, which are comprehensive facilities that handle sales, service, and spare parts. These dealers offer the full range of Authentic SUVs, such as the XUV300, XUV700 and Scorpio-N, a SA Car of the Year semi-finalist, and its range Authentic Bakkies, such as the much-loved Pik Up Karoo Dusk, Dawn and Storm. 

With over 80 dealerships, mainly in cities and in towns across South Africa, Mahindra has a growing national footprint. The company continues its drive to offer the South African consumer a diverse vehicle range that is designed to deliver a customer centric ownership experience. 

The company has also expanded into other sub-Saharan countries, currently exporting vehicles to Botswana, Zimbabwe, Zambia, Swaziland and Namibia, over and above its presence in Swaziland and Lesotho. 

Mahindra South Africa has achieved significant growth in the country since its establishment in October 2004, becoming a Top 5 seller of bakkies, which it assembles at its plant in the Dube Trade Port in Durban, KwaZulu-Natal.  

To date Mahindra South Africa has sold close to 90 000 vehicles. 

To know more about Mahindra South Africa:  

Media contact information.

Issued on behalf of Mahindra South Africa by Panthera Media.  

For more information, please contact  
Leo Kok / leo@pantheramedia.co.za / 082 327 2763  

For Mahindra South Africa 

Nomonde Kweyi / Head of Strategic Marketing / nomonde.kweyi@mahindra.co.za  / 012 661 3161